Guide to Google Adwords - Target your Adwords Campaign for Motivated Visitors
1. Someone selects your ad 2-4 times within a few minutes period but not staying a single second on your site. They may be mostly bored and have nothing better to do than simply clicking ads.
2. Someone clicks on your ad simply to leave your website immediately rather than return. Your website simply didn't match their expectations.
PPC campaigns usually attract less motivated visitors than organic listings making this a standard problem.
In the event you seek publicity and have a large budget this might be good and well but when you want most smaller businesses are on a shoestring budget you need to handle it properly.
How can you prevent these individuals from giving out your money to Google and Adsense sites?
The answer is to concentrate on relevancy and to select very specific keywords.
1. Create a thorough market and keyword research
Walk the extra mile when you do market and keyword research. Don't stop after a listing of 5-50 keywords, create a list of hundreds or maybe even 1000s of keywords. There are many tools that simply can generate huge lists of relevant keywords so there is no good excuse because of not doing it.
Don't dispose of similar but irrelevant keywords and key phrases because you'll need them later. Just keep them inside a separate list for now.
2. Select specific keywords and key phrases
In the event you only sell CANON DSLR cameras but your ad also pops up for CANON Video camera searches, you aren't specific enough. As opposed to employing a few generic words you need to create a comprehensive list with very specific keyword phrases that together covers all wanted variations of the parent keyword.
Each one of the keywords might only produce a small stream of traffic but together they grow to some big river. Every now and then you will also uncover an underground waterfall generating lots of traffic almost for free.
3. Use negative keywords
Your ads for "high-end Widget services" should not pop-up each time a bargain hunter searches for "free Widget services".
Your listing of similar but irrelevant keywords is currently very beneficial. Use the list to identify keywords you don't want your ads to appear for. Pay per click lets you enter negative keywords to avoid your ads from appearing for the wrong keyphrases.
4. Use [exact] or "phrase" match
Using broad match provides you with more clicks but also more unwanted clicks. Its not necessary broad match if you use the extensive and incredibly specific list you created in step 2.
Check your log files and you can note that your ads appears for many pretty weird and totally unrelated search phrases if you utilize broad match. Always employ exact or phrase match for most your keywords. Don't use anything but broad match when the risk for "false" impressions is low.
5. Match the ad copy using the keywords in the Ad Group
Group similar keyword phrases into Ad Groups that will create ad copy that closely match the keywords. This helps you to minimize unwanted clicks and raises the CTR like a positive side-effect.
The quantity of page-views per visitor from the recent Adwords campaign increased with 22% by following the recommendations in the following paragraphs. This is because a lot less visits with only one page-view per visitor.
A complication was 60% more clicks for the similar budget. Due to the extensive keyword list it had been easy to remove the most expensive keywords yet still get enough traffic all the reduced cost keywords together. It took a couple of hours to create the keyword list and it is now running on autopilot.
